FPA test-UI design

Building Scalable

Cash-rich Businesses!

Unable to see Book
Profits getting
translated to Cash
in the Bank?

Looking to optimize
your working capital
cycle?

Spending countless hours in managing the finances of the business rather than focusing on strategy?

Do you want to create
a valuation story backed
by numbers?

Looking for tailored solutions to multiply
your cash & profits in just 6 months?

We're passionate about unlocking the full power of your business by
transforming numbers into actionable insights which will help you:

Substantially Improve Margins & create
a Sustainable Growth Model

Building Scalable
Cash-rich Businesses!

Unable to see Book
Profits getting
translated to Cash
in the Bank?

Spending countless hours
in managing the finances
of the business rather than
focusing on strategy?

Looking to optimize
your working capital
cycle?

Do you want to create
a valuation story backed
by numbers?

Looking for tailored solutions to multiply
your cash & profits in just 6 months?

Schedule your FREE business review with our Solution Experts NOW!

Building Scalable
Cash-rich Businesses!

Unable to see Book Profits getting translated to Cash in the Bank?

Spending countless hours in managing the finances of the business rather than focusing on strategy?

Looking to optimize your working capital cycle?

Do you want to create a valuation story backed by numbers?

Looking for tailored solutions to multiply your cash & profits in just 6 months?

Schedule your FREE business review with our Solution Experts NOW!

How we created a turnaround
story for businesses

Challenges:

Today, Gupshup is a unicorn. Back when our association began (3 years ago), the requirement was to upskill the ﬁnance team with an on-premise 2-week IFRS training program.

Solution:

Through demonstrating strong subject matter expertise and the value we bring to the table, the scope of work now includes being their strategic partners in all matters ﬁnancial reporting – GAAP implementation, SAP migration, technical accounting advisory & IPO readiness.

Challenges:

The client had issued complex ﬁnancial instruments (compulsorily convertible debentures) which were both redeemable & also had committed coupon payments.

Solution:

Though our engagement was primarily for Ind AS implementation, we went over and above and advised the client regarding how expensive the instrument was turning out for the company. They were newly oriented regarding the factors to think about before issuing such instruments

Challenges:

For HDFC Securities, the engagement was to automate their ﬁxed asset tagging and veriﬁcation, along with Ind AS implementation. Guess what we found? Their leases did not have a lock-in period at all.

Solution:

Not having a compulsory lock-in period is extremely risky for the lessee!

We went above and beyond the scope of the assignment and because of our subject matter expertise, we were able to advise the client accordingly on this issue.

Challenges:

Transitioning to IND AS was the only thing on the scope. But we ended up improving their PAT and margins by 30 crores! How did we do this?

Solution:

Because of our subject matter expertise in IND AS, we were able to demonstrate that the GAAP justiﬁed capitalization of INR 30 crores of intangible assets. This was a perspective that naturally brought a lot of joy to the ﬁnance and senior management team!

Challenges:

Our clients (having a global presence themselves) – witnessed exponential organic growth and were grappling with the accounting, since they did not have the bandwidth to set up a dedicated ﬁnance function.

Solution:

For two of our most valued oﬀ-shore clients, we began as partners to support with periodic accounting, but transitioned into strategic partners who helped them grow through an eﬀective blend of FP&A and management consulting.

Challenges:

The client “Product Dossier” wanted to carry out a buy-back and also wanted to issue ESOP to the clients. What started as a general ESOP engagement…

Solution:

Went on to improve their valuation entirely! This was also a perspective uniquely aﬀorded to the client on account of the subject matter experience we bring to the table. This also demonstrates the holistic perspective that is required when it comes to every issue involving ﬁnancial reporting – which has far-reaching eﬀects on the business!

Challenges:

Initially the client only engaged us for a US GAAP technical advisory for a 3-month period. During the engagement, we also did a deep-dive into the company ﬁnancials and realized a fundamental ﬂaw in the business model of the company.

Solution:

A 3-month US GAAP engagement grew into an annual business ﬁnance solutions where we are now setting up periodic review systems – all with a focus on scaling the business in the right direction, with the essential ﬁnance fundamentals & processes in place.

How can we Support you?

Monthly & annual
budgeting (top-line
& bottom-line)

Revenue & Cash-
flow Forecasting

Scenario
Modelling

MIS Reporting-
Segment wise

Data visualisation
and analysis

Business
Performance
Monitoring

What will your journey
look like?

Budgeting

Get accurate cash flow
projections and tangible
road-map with achievable
targets with top to
bottom budgeting.

Systems
Optimization

Identification of necessary changes to systems and processes for optimal monthly reporting and decision making.

Monitoring

Track periodic success
& monitor cash flows
with our 7*4 matrix of
key business drivers.

Cash Conversion
Cycle

Resolve liquidity issues
by improving the cash
conversion cycle through
3 key levers- Customers,
Vendors & Inventory.

Bottleneck Removal

Improve cycle time by identifying bottleneck and assessing where do we lose time & money at each stage.

Sales Analytics

Analyse the sales pattern to target top-line increase on a steady and continuous basis with detailed customer profiling.

Why do you need a Business Mentor
and why should it be us?

Optimised Financial Performance: Release blocked
cash, improve profit margins and manage your working
capital better in a span of just 6 months.

1.

2. Transform data into actionable insights: Ditch the
"figuring it out as you go" mentality. We equip you with
a clear, data-driven roadmap to navigate your financial
landscape. Complex data gets translated into practical,
actionable steps you can implement immediately.

Mitigate Risks with Strategic Analysis: Your finance
team may be over-burdened with other activities or may
not have the required expertise to take up the mammoth
task of drawing out analysis and mitigating risks. This is
where we can help you.

3.

4. Tailored Approach: Forget one-size-fits-all solutions. We
create a unique roadmap for your business, considering
your specific goals, industry, and strengths. Your journey
starts with you, not a pre-packaged route.

Over 150 years of Business expertise: At a fractional
cost, you will get over 1 50 years of combined business
expertise, timely inputs and the ability to make informed
decisions.

5.

Want to know how you can manage
your credit risk and check whether
your customers will pay you on time?

Curious? Read On!

Business Value Simulator

Segment-wise Gross-margin report
Weekly action dashboard
Pricing Strategy with segment-wise cost sheets

Working Capital Management

Vendor & Customer profiling.
Procurement to collection cycle assessment.
Effective inventory management.
Ideal debt evaluation + negotiate with bankers.

Planning, Budgeting
& Forecasting

Monthly top to bottom budgeting.
Budgeting for individual line items.
Data driven cash-flow projection.
Roadmap to align the vision and mission of the company.

How we put the

numbers to work

Tired of guesswork and flying blind?
Turn your ambitions into actionable
plans with our data-driven approach.

Fixed Cost Meter

Calculate fixed assets ROI.
Determine capacity utilization.
Work out abnormal costs.
Achieve cost savings.

Preparing A Sales Dashboard

Revenue Forecasting with ideal sales mix
Break-even Analysis Report
Determine highest profitmaking segments
Lead to sales conversion cycle

Continuous Performance Monitoring

One page dashboard for 7 key business drivers
Actuals vs Budgeted Variance Analysis
Course correction on budgets and projections
Optimizations in existing system

WHICH IS THE 6-STAGE
JOURNEY THAT EVERY
BUSINESS GOES THROUGH?

Making Cash

(Positive cash
from operations)

Making Cash

(Positive cash
from operations)

Finding Scale

( Launch new products I
Enter new markets I
Forward I Background
integration to multiply
profits and cash)

Unlocking Value

( Become investment
Ready I Get IPO ready I
Acquire first round of
funding )

Creating a Legacy!

( Create and enhance
perpetual brand value )

Making Cash

(Positive cash
from operations)

Which stage are you on?
Having trouble moving
on to the next?

Our data-driven insights and continuous review mechanism
which focuses on continuously tracking & improving
Performance, identifying hidden opportunities and mitigating
risks will take your business to the next stage while ensuring
sustainability.

The Leaders

Our Latest Insights

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By Tejas SavlaMarch 3, 2025

2025.24.02 Unlocking Financial Growth- How AgroGene Transformed Its Cash Flow with Contetra’s FP&A Solutions

Find out we why business trust us!

Open chat

Hello! We'd love to hear from you, so feel free to drop us a line.

Building Scalable

Cash-rich Businesses!

Looking for tailored solutions to multiply your cash & profits in just 6 months?

We're passionate about unlocking the full power of your business by transforming numbers into actionable insights which will help you:

Substantially Improve Margins & create a Sustainable Growth Model

Building Scalable Cash-rich Businesses!

Looking for tailored solutions to multiply your cash & profits in just 6 months?

Building Scalable Cash-rich Businesses!

Looking for tailored solutions to multiply your cash & profits in just 6 months?

Challenges:

Solution:

Challenges:

Solution:

Challenges:

Solution:

Challenges:

Solution:

Challenges:

Solution:

Challenges:

Solution:

Challenges:

Solution:

Monthly & annual budgeting (top-line & bottom-line)

Revenue & Cash- flow Forecasting

Scenario Modelling

MIS Reporting- Segment wise

Data visualisation and analysis

Business Performance Monitoring

Budgeting

Systems Optimization

Monitoring

Cash Conversion Cycle

Bottleneck Removal

Sales Analytics

Optimised Financial Performance: Release blocked cash, improve profit margins and manage your working capital better in a span of just 6 months.

1.

2.

Transform data into actionable insights: Ditch the "figuring it out as you go" mentality. We equip you with a clear, data-driven roadmap to navigate your financial landscape. Complex data gets translated into practical, actionable steps you can implement immediately.

Mitigate Risks with Strategic Analysis: Your finance team may be over-burdened with other activities or may not have the required expertise to take up the mammoth task of drawing out analysis and mitigating risks. This is where we can help you.

3.

4.

Tailored Approach: Forget one-size-fits-all solutions. We create a unique roadmap for your business, considering your specific goals, industry, and strengths. Your journey starts with you, not a pre-packaged route.

Over 150 years of Business expertise: At a fractional cost, you will get over 1 50 years of combined business expertise, timely inputs and the ability to make informed decisions.

5.

Business Value Simulator

Working Capital Management

Planning, Budgeting & Forecasting

How we put the

numbers to work

Tired of guesswork and flying blind? Turn your ambitions into actionable plans with our data-driven approach.

Fixed Cost Meter

Preparing A Sales Dashboard

Continuous Performance Monitoring

Making Cash

Making Cash

Finding Scale

Unlocking Value

Creating a Legacy!

Making Cash

RAMANUJAM NARAYAN

CEO & CFO

NIKUNJ MODY

COO

AMM ZULFIQUAR

Head Finance Transformation

Rachit Moondra

Head FP&A

Find out we why business trust us!

Services

Company

Further Information

Follow Us

Looking for tailored solutions to multiply
your cash & profits in just 6 months?

We're passionate about unlocking the full power of your business by
transforming numbers into actionable insights which will help you:

Substantially Improve Margins & create
a Sustainable Growth Model

Building Scalable
Cash-rich Businesses!

Looking for tailored solutions to multiply
your cash & profits in just 6 months?

Building Scalable
Cash-rich Businesses!

Monthly & annual
budgeting (top-line
& bottom-line)

Revenue & Cash-
flow Forecasting

Scenario
Modelling

MIS Reporting-
Segment wise

Data visualisation
and analysis

Business
Performance
Monitoring

Systems
Optimization

Cash Conversion
Cycle

Optimised Financial Performance: Release blocked
cash, improve profit margins and manage your working
capital better in a span of just 6 months.

Transform data into actionable insights: Ditch the
"figuring it out as you go" mentality. We equip you with
a clear, data-driven roadmap to navigate your financial
landscape. Complex data gets translated into practical,
actionable steps you can implement immediately.

Mitigate Risks with Strategic Analysis: Your finance
team may be over-burdened with other activities or may
not have the required expertise to take up the mammoth
task of drawing out analysis and mitigating risks. This is
where we can help you.

Tailored Approach: Forget one-size-fits-all solutions. We
create a unique roadmap for your business, considering
your specific goals, industry, and strengths. Your journey
starts with you, not a pre-packaged route.

Over 150 years of Business expertise: At a fractional
cost, you will get over 1 50 years of combined business
expertise, timely inputs and the ability to make informed
decisions.

Planning, Budgeting
& Forecasting

Tired of guesswork and flying blind?
Turn your ambitions into actionable
plans with our data-driven approach.